Nov 10
19
By now you should have heard of the ‘last click’ attribution methodology and how it is a wrong headed analysis that risks biting the hand that feeds it. But have you heard of the ‘no-click’ attribution analysis? Neither have I, but iProspects latest investigation suggests that whatever market sector we are in, it might be time for marketers to start thinking about it
See the article here:
Forget Clicks, iProspect Study Shows Ad Impressions Drive Purchases & Boost Brands